Apple Plans To Enter The Corporate Market

Apple plans to take on RIM's BlackBerry in a bid to increase the market share of its popular iPhone by releasing software to make the iPhone compatibile with the Microsoft's Outlook email program and improving the general security of the phone. Other problems also include a more intuitive keyboard software allows for faster messaging and typing of emails, something the BlackBerry with its built it QWERTY keypad already offers. Given Apple's reputation with the consumer market, it's going to be interesting to see how they take on the corporate world.

Steve Jobs has never been much for suits, wearing them or selling to them. His own fashion taste leans to jeans and mock turtlenecks, and almost all of the products created by Apple since his return to the company a decade ago are aimed at consumers.

But now Jobs wants to go corporate. On Mar. 6, at its Cupertino campus, Apple is expected to announce a strategy to use its Web-browsing iPhone to move into the corporate market. Apple will likely unveil plans to spur development of more software for the phone, to improve security on the device, and to make it compatible with popular e-mail systems such as Microsoft's ubiquitous Outlook. Such steps may make corporations more willing to approve the iPhone for use by their employees. The moves will put Apple into direct competition with Research In Motion, whose BlackBerry devices now dominate the wireless e-mail market.

Read the entire article

here